Back to the Earth

The "Back to the Earth" project promotes a nature-centric lifestyle for simplicity amid the complexities of urban living.

My Role

I was the project lead and sole designer in charge of UX/UI design and Graphic design.

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Project Description: "Back to the Earth"

The project "Back to the Earth" is a creative endeavor that explores and visually articulates a lifestyle aimed at reconnecting individuals with the simplicity and tranquility of nature. In response to the challenges faced by city dwellers who often find themselves immersed in the fast-paced urban life, this project advocates for a deliberate step back from the crowd.

The central theme revolves around cultivating a harmonious existence where people can cultivate their own vegetables and coexist with various animals. The envisioned lifestyle encourages a departure from the complexities of city living, offering moments of respite in the heart of nature. Daily activities include morning explorations in the forest, afternoon fishing excursions, and evenings spent enjoying the starry sky around a campfire.

In the context of contemporary trends, the project aligns with the emergence of getaway houses, providing individuals with an opportunity to slow down and escape the stresses prevalent in urban environments. It recognizes the need for a balanced life as urban stressors, including work pressures, financial demands, and relationship complexities, become overwhelming.

Titled "Back to the Earth," this project aspires to deliver a visual narrative that inspires individuals to prioritize the joys of life over the constant pursuit of financial success. Through various artistic mediums, it aims to convey the essence of reconnecting with nature, fostering a deeper appreciation for simplicity, and creating a sanctuary for those seeking a respite from the challenges of modern living. Ultimately, the project aims to evoke a renewed sense of harmony and balance in the lives of its audience.

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Goal

I aim to inspire individuals to embrace a distinct lifestyle, emphasizing the importance of proper relaxation for everyone. By finding a balance in our pace of life, we create opportunities to reduce stress and enhance overall well-being.

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Research

Inspired influencer

-Jonna Jinton

About five years ago you left a big city (Gothenburg) to move to a rural community in northern Sweden with just nine inhabitants – what made you decide to make the move?

You're right, it's a tiny town! My mum was born here – in fact we can trace our link to the area 12 generations back, so while I grew up in Gothenburg, I feel a real affinity with the area.I knew I wanted to move here since I was five years old but didn't find the opportunity until I was 21 and I was here on holiday for four weeks while studying in Gothenburg. It was while out walking in the fields one June evening, I suddenly had a strong feeling that I needed to live here. So, I took the plunge and made the move. I had no money, no job; all I had was a little cottage with no warm water and no shower! But everything worked out: I got a little job on a farm nearby – and that's when I started the blog.

It's because of my way of life that my blog isn't around fashion and luxury. Instead I want to show people my way of life, one that's in tune with the nature around us and really embraces it.

Note: Click here to full interview.

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-LiZi Qi

LiZi Qi is born in the 90s. She’s a girl who lived in the deep mountains of Sichuan (Szechwan),China. Unlike other online celebrities, although she’s famous on the Internet nowadays and always appears in beautiful clothes, Li ziqi was always wearing a modified version of Hanfu (akind of Han Chinese traditional clothing) back then. She was using the most traditional method, the most traditional tools, but a unique perspective to present Chinese traditional dishes.

She is a “Wonder Woman” in the eyes of her fans, as she can achieve what normal people cannot. Once again, she has shown people the styles of the Han(202BC-220AD) and Tang Dynasty(618-907AD) and let them know more about what life in the countryside is like. She also enables people to experience the life in the countryside which contemporary Chinese people strive for. For the people living in the cities, this would be like discovering the unknown and exploring an ideal way of life on the farm. People admire her, especially because she uses her own way to combine the elements of the ancient Chinese and the modern life, showing to her audience the traditional Chinese pastoral life and the process of Chinese food production. Her videos fully explain the Chinese people’s traditional concept of family, the Taoist thought of harmony between man and nature

Note: Click here to full Article.

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Existing Group

- 52 Hike Challenge

The goal of the 52 Hike Challenge is to get you outside moving every week for an entire year. Throughout each of the 52 weeks in the year you will be challenged to hike at least once. The difficulty and length is entirely up to you, but the point is to get out and to get moving! The resources on their website allow you to track your journey as you complete each weekly hike and earn completion badges as you go. I think this challenge is great for beginners and advanced hikers alike since you can tailor the challenge according to your skill level.

Are you ready for a year of weekly hikes? This maybe the motivation you need. This challenge is all about empowering people to take the journey to discover the physical, mental, emotional, and spiritual benefits of hiking once a week for an entire year.

Note: Click here to the website.

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- Mountain Chicks

Mountain Chicks describes itself as “the badass women’s adventure group.”Mountain Chicks is a community for female outdoor enthusiasts who hike, climb, bike, and more. Mountain Chicks groups host monthly events and retreats through their local chapters and the organization has over 100 thousand members across North America. The local chapters are focused on being women’s hiking groups and also include backpacking and camping activities. This organization is a way to meet other women who love to hike. The chapters are run via facebook groups and there are chapters in California, Hawaii, Alaska, Wyoming,New England, Texas, Delaware, Utah, Tennessee and many more. Head to theMountain Chicks website to find out more and join your local chapter!

Note: Click here to the website.

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- We Hike to Heal

We Hike to Heal is a month-long women's empowerment and wellness campaign that organizes group hikes all over the world on the last Saturday of March.The organization’s mission is “to encourage women all over the world to tap into the healing and empowering influences within themselves and the Great Outdoors.” You can join the movement for free in the link above. By joining, you can find free group hikes that will be happening all over the world, in other words, near you, on the last Saturday of March, and join a hike to support the healing powers of the outdoors.

Note: Click here to the website.

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- The Nature Conservancy

The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive.Founded at its grassroots in the United States in 1951, The Nature Conservancy has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than a million members and the dedicated efforts of our diverse staff and more than 400 scientists, we impact conservation in 72 countries across six continents.https://www.nature.org/en-us/about-us/who-we-are/

Note: Click here to the website.

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Target Audience

The primary target audience comprises urban residents grappling with work or school-related stress, providing them with an opportunity to unwind in a natural setting, shedding the burdens of daily life for relaxation.

The secondary audience involves retired individuals seeking to utilize their leisure time by reconnecting with nature, enjoying scenic views, and incorporating physical activity for overall well-being.

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Persona